Author Archives: hakkaisan

Premium OKAN Campaign

Every one knows “hot sake”. It is very hot, doesn’t taste good, but you can get a buzz. No body really likes it but its been the only choice for warm sake. In this winter, Hakkaisan Brewery will change your mind about “hot sake” forever! We offer our good quality premium sake serving warm in this cold winter. Warmed up sake is called “OKAN” in Japanese and it describes any temperature of warmth. We created this cute pop for restaurants through out NYC and L.A. to start with! You might think quality sake should drink cold, but warming it up will you bring whole new experiences. Keep yourselves warm with HAKKAISAN Premium OKAN this cold winter!

Here is the POP that we use to introduce OKAN culture.
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KANPAI!

SAKE Lecture at Japan Society in New York City

February 7, 2018, our Brand Ambassador Timothy Sullivan gave lectures on Sake and experience of living in Sake Brewery for whole year at Japan Society in New York City.

Japan Society is the leading U.S. organization committed to deepening mutual understanding between the United States and Japan in a global context. Now in its second century, the Society serves audiences across the United States and abroad through innovative programs in arts and culture, public policy, business, language and education.

260 tickets were completely sold out way before the event day, and 80% of guests were non-Japanese which shows that the interests in SAKE has grown very much in New York City market.

After the lecture, Hakkaisan sake were served. Snow Aged 3 years Junmai Ginjo, Tokutesu Honjozo, and Junmai Ginjo were served. Most of the guests tried all three kinds and gathered around Timothy.

Hakkaisan x French Food Pairing Dinner in Hong Kong

October 27, 2017, Asian technique influenced French food and Hakkaisan Sake pairing dinner was served at La Table French Brasserie in New World Millennium Hong Kong Hotel. 40 guests were mesmerised by beautiful food pairing of french food and Hakkaisan sake. The chef was influenced by Jean-Georges’ broth oriented light and elegant french which beautifully paired with sophisticated and elegant Hakkaisan sake.

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6 courses of dinner were served with 5 Hakkaisan specially selected sake. Each dish perfectly matched with sake, no one was missing wine for entire dinner.

Menu
Amuse Bouche: Fresh Oyster – Gelee, pickled seaweed
Scallop Crudo – Siracha granita, finger line, rice cracker with Hakkaisan AWA Sparkling Sake
Sea Urchin Resotto – Sweet corn, black truffle with Hakkaisan Snow Aged 3 years Junmai Ginjo
Salmon – Cabbage, shiitake duxelle, salsify, dashi with Hakkaisan Kongoshin Junmai Daiginjo
Sirloin of Beef – Soya butter sauce, asparagus, chives with Hakkaian Tokubetsu Junmai
Yuzu Lemon Tart with Hakkaisan Kijoshu

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Fermentation Professional, Ms. Fujimoto attended this dinner, and her best matching was Sea Urchin Risotto paired with Snow Aged Junmai Ginjo 3-years. She said that Umami of sea urchin and sweetness of sweet corn with Snow Aged Junmai Ginjo’s concentrated Umami was absolutely beautiful pairing.

Our Managing Sales Director, Mr. Inoue spoke the honer of being the first Sake Maker to hold the food pairing dinner with French food at one of the best French restaurant in Hong Kong, as well as characteristics of each bottle of sake.
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A Plum Job: Making Umeboshi

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You’ve been eating it wrong! I said to myself. This was my a-ha moment regarding “Umeboshi” or Japanese pickled plums.

Umeboshi are a universal staple in Japan. These tiny preserved plums can be kept for years and are soft in texture yet very sour, salty yet with hints of sweetness. Its an unusual taste if you’re not prepared for it and my first time trying it years ago, I took a big a bite like I was eating, well, a regular plum. An overpowering sour taste filled my mouth. Needless to say, I wasn’t a fan. From that point on,I thought umeboshi were just another strange Japanese food to put on my “do not eat” list. Little did I know then, I would come to love these sour little plums.

My change of heart happened last fall at the Hakkaisan company cafeteria. One day, I looked over and saw my colleague use his chopsticks to nip of a small piece of the pickled plum and eat that tiny salty bit on top of a bite of white rice. I tried the same and it was a revelation. Eaten in small bites together with rice, Umeboshi is absolutely delicious. I asked about the plums and was told to my surprise that they were homemade! These Umeboshi we enjoy at the cafeteria are made every year by Mr. Tanaka, one of the managing brewers at Hakkaisan. I asked Tanaka-san to show me how they were made. I had to wait until this summer, but I finally got my chance to see how Umeboshi come to be. I did my best to document the process below.

Umeboshi of course must start with good ume. Japanese ume plums are a unique variety available widely in Japan but more rare overseas. They are quite small, about the size of a walnut and are harvested every year from mid to late June. Because of that, summer is umeboshi making season. Its important that the plums be picked when they are still firm and hard and still mostly green in color. Wakayama Prefecture is the most famous ume growing area in Japan.

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The first step is to wash the ume carefully. Any ume that have bruises or ripped or damaged skin cannot be used to make umeboshi. The skins must be pristine. we carefully washed each ume and then with a small wooden pick, we removed any remaining stems being very careful not to pierce the skin. If there is any blemish on the ume, mold can grow there and ruin your whole batch.

Once the ume are washed, cleaned, stemmed, and carefully checked for bleminshes the next step is to layer them with salt. Here the plums are put into a food safe container with a plastic lining. The salt will do a few things. First, the salt will draw out moisture from the Ume. The salt content will also begin to preserve the ume and lastly, it will also inhibit the growth of any mold. Different Umeboshi recipes call for a different amounts of salt to ume ratio.

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Next the ume and salt mixture is sealed up with a weight on top. The weight is important to apply pressure that will help the salt to draw moisture out of the plums. Once the weight is on top, the container is sealed air tight to avoid contamination.

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After about 1 week, we carefully reopen the container. Here you can see the umeboshi are still greenish yellow in color, but now floating in liquid drawn out of the plums by the salt.

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If you’ve eaten umeboshi before, you know they are most often reddish in color. where does this red come from? Well, it comes from our next ingredient: red shiso. You may be familiar with green shisho leaves served along with your sushi or sashimi. Red shiso is a relative of the green variety, but quite different in taste. As such, it is not eaten raw as much. Here is the red shiso as we receive it from the farmer. I have even seen red shiso growing wild out here in the Niigata countryside.

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Red Shiso has a two tone leaf with a dark green top and a deep purple underside. To prepare the shiso for use, we must first remove all the leaves from the stems and wash them very thoroughly.

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After washing, we process the leaves in big bunches. We mix them with salt and press them between our hands, squeezing as hard as possible. Tenderizes the tough shiso and removes unwanted moisture as well. Slowly, the leaves soften up and get tender. We press them into ball shapes abou the size of a softball.

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When all the shisho leaves have been washed, salted and pressed, we spread them out in one thick layer on top of all the ume and ume liquid. The weight is set back on top and the container is again re-sealed air tight. These shiso leaves will give off a coloring to the ume and the liquid, turning them from yellow-green to a reddish color.

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The Shisho and ume stay wrapped up for about one month. We next look to the weather forecast and try to find three days with warm temperatures and no rain. Buy this point it is early august and the rainy season in Japan is more or less over. To start the drying process, we strain all of the plums and strands of shiso from the liquid. The brining liquid is now a dark purple and we reserve this liquid. The ume and shiso are separated and carefully laid out on bamboo baskets to air dry outside in the sun.

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For three days the Ume are dried and turned by hand every few hours. this ensures that the plums dry evenly. Sometimes the ume skin will stick to the basket and rip. if this happens, we put these ume to the side to eat immedately, they cannot be further preserved with torn skin.

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After 3 days of drying in the sun, the ume and shiso are returned to the liquid to soften further and turn an even deeper red. From this point on the ume are officially “umeboshi”, but further aging gives them a deeper flavor. As I mentioned above umeboshi are best eaten in small nibbles with white rice. A paste can also be made from Umeboshi and is served alongside everything from chicken skewers to cucumber.

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The Umeboshi is a classic japanese food. If you haven’t tried it yet, please do. Homemade is best and don’t be like me… please learn to eat it the right way!

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Hanabi – Japan’s “Flowers of Fire”

As soon as the weather got warm, I suddenly noticed “Fireworks” were everywhere. Soda cans, snack wrappers, store signage galore was decorated with limited summer Fireworks design. Also, lots of TV commercials began to feature fireworks, too. Fireworks are THE symbol of summer in Japan.

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As a 4th of July-loving American, i’ve seen fireworks almost every year of my life. As so often in Japan, I thought I knew all there was to about fireworks… and then I experienced my first Japanese fireworks festival. Fireworks are called “hanabi” in Japanese and it literally means Flower of Fire. Think of them as a bouquet in the sky…. made of fire! If you look at it that way, who wouldn’t get excited?

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I attended the Nagaoka City summer fireworks festival, billed as one of top 3 in Japan. I heard it was big, but I wasn’t quite prepared for how big. I learned after the fact that the night I was there, there were about 400,000 spectators watching the show! Walking from the station to the event grounds was a giant flow of humanity. Many people were wearing festive yukata summer kimono. The fireworks festival is one of the biggest events of the year for Nagaoka and the nagaoka train station has displays dedicated to fireworks, too.

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There were some differences between this fireworks show and ones we have in the U.S. Usually in the States, once the fireworks start, they run nonstop until the end. The Nagaoka fireworks had an MC over loudspeaker making an announcement each few minutes announcing a sponsor for each display. There was a lot of stopping and starting but each mini fireworks show has its own personality and theme. One even featured a Hello Kitty face in Fireworks!

However the highlight was known as the “Phoenix” display. This is recognized as the widest fireworks display in the world with the launch pads spread out over a mile in length. This display was conceived as a symbol of rebirth and recovery following a deadly 2004 earthquake that struck this area of Niigata. It was an impressive display – one of those beautiful fleeting scenes you try to take in as best you can. Pictures and videos don’t do it justice.

If you’re interested in Fireworks be sure to put the Nakaoka summer display on your bucket list!

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Sake tasting session at CIA sommelier summit

Hakkaisan was invited to the sommelier summit held on April 25th and 26th at Culinary Institute of America in Napa Valley, CA, USA. Over 100 sommeliers were attended.

This is an annual wine event focuses on one country and its traditional alcohol beverage. This year was Japan and Japanese sake and shochu (spirit). Educational tasting session was held with eight Japanese sake breweries and each brought one kind of sake for tasting. It was a great opportunity to introduce sake world to the wine world, and was interesting to see how wine professionals percept and accept Japanese sake. This opportunity to meet many wine professionals, and see how Japanese sake was taken positively by them left us a great challenge; how can we introduce the wonderful world of sake the way we did here in Napa?

It’s a big challenge, but we are inspired and want to conquer the challenge!

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Announcement from Hakkaisan

Announcement from Hakkaisan (download PDF)

Ladies and Gentlemen,
I hope this letter finds you well. We have an exciting announcement to make!
Hakkaian Brewery is supporting marine adventurer, Mr. Kojiro Shiraishi, who challenges VENDEE GLOBE 2016. We are inspired by his passion and detennination toward the race and are fully supporting his challenge. VENDEE GLOBE is the one of the toughest yacht race in the world that held once every four years. This solitary yacht race goes around the world without stopping and without refilling of any material. Mr. Shiraishi once completed the race with the record of the youngest racer at the age of 26. He has been challenging in different solitary yacht races after his record braking VENDEE GLOBE, and Hakkaisan continuously stay by his side to support.

On May 29, 2016, he will take off the TRANSAT NEW YORK – VENDEE which is preliminary skirmish of VENDEE GLOBE. We would be extremely appreciated your warm applause on his Journey.

• TRANSAT NEW YORK- VENDEE
Preliminary skirmish of VENDEE GLOBE 2016 – 2017, it is a solitary yacht race across the Atlantic Ocean without stopping or refilling of any material. The race starts from New York, USA and reaches Les Sables-d’Olonne, FRANCE by June 11, 2016, and that is the qualification to the VENDEE GLOBE.
• Take off from North Cove Marina (385 South End Ave #7G, New York, NY 10280)
• Race starts May 29, 2016 at 11 :00 in Eastern Standard Time
• GOAL is Les Sables-d’Olonne, FRANCE
• Time limit is June 11, 2016 in France time
• Distance is about 3100 miles (appx. 5,000km)
• TRANSAT NEWYORK-VENDEE Official Home Page

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• VENDEE GLOBE
VENDEE GLOBE is designed by Philippe Jeantot, the champion of BOC Challenge for two consecutive years. First race was held in 1989, and it will be the eighth race this year. Yachts starts from Les Sables-d’Olonne, FRANCE on June 6, 2016 and will take about 80 days (appx. 2,000hours) to race around the world in solidary and come back to the starting harbor in Les Sables-d’Olonne, FRANCE.
Yacht is about 60 feet (appx. 18m) and a lonely race that goes around southern hemisphere which is about 26,000 mile (appx. 48,000km).
Designed course starts Les Sables-d’Olonne, FRANCE, go south in Atlantic Ocean and through the Cape of Good Hope, then come out to Indian Ocean and through south side of Australia/New Zealand, and out to South Pacific Ocean, then through in between the Drake Passage and Cape Hom, and come back up North in Atlantic Ocean to aim the goal of Les Sables-d’Olonne, FRANCE.

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Hakkaisan Brewery Co., Ltd

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Kabuki play and Hakkaisan sake in Las Vegas

From May 3rd to 7th, Japanese Kabuki play was performed in the David Ccoperfield Theater in Las Vegas, Nevada, USA. The special play “SHI SHI O” was created for Las Vegas by Japanese entertainment company, SHO CHIKU.

Hakkaisan sake barrels were used for “Tsumidaru (sake barrels for display)” displayed in front of the theater, also “Kagami Biraki (sake barrel opening) “ at reception and after party of first night. “Kagami Biraki” is done for wishing good luck for rest of the play and showing appreciation of all staff members and sponsors involved.

It was a real honor for us to be a part of this exciting event, also to see many guests enjoyed our sake!

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“SHIBUYA” Japanese restaurant in MGM Grand Hotel held a Hakkaisan special dinner. Guests enjoyed course dinner which specially created to pair with Hakkaisan Junmai Ginjo, Tokubetsu Honjozo, and Kijoshu.

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Hope this was a great opportunity to show Americans to enjoy Japanese theater art and Japanese sake!1

Welcome to our new website!

We are hoping this website to be as interactive as possible. Our new blog will let the world know what is going on with Hakkaisan and Sake communities in the world. Our Japan domestic and international events will be informed here. Please leave us comment, and let us know your Hakkasain and/or sake experience!