Category Archives: Uncategorized

Premium OKAN Campaign

Every one knows “hot sake”. It is very hot, doesn’t taste good, but you can get a buzz. No body really likes it but its been the only choice for warm sake. In this winter, Hakkaisan Brewery will change your mind about “hot sake” forever! We offer our good quality premium sake serving warm in this cold winter. Warmed up sake is called “OKAN” in Japanese and it describes any temperature of warmth. We created this cute pop for restaurants through out NYC and L.A. to start with! You might think quality sake should drink cold, but warming it up will you bring whole new experiences. Keep yourselves warm with HAKKAISAN Premium OKAN this cold winter!

Here is the POP that we use to introduce OKAN culture.



SAKE Lecture at Japan Society in New York City

February 7, 2018, our Brand Ambassador Timothy Sullivan gave lectures on Sake and experience of living in Sake Brewery for whole year at Japan Society in New York City.

Japan Society is the leading U.S. organization committed to deepening mutual understanding between the United States and Japan in a global context. Now in its second century, the Society serves audiences across the United States and abroad through innovative programs in arts and culture, public policy, business, language and education.

260 tickets were completely sold out way before the event day, and 80% of guests were non-Japanese which shows that the interests in SAKE has grown very much in New York City market.

After the lecture, Hakkaisan sake were served. Snow Aged 3 years Junmai Ginjo, Tokutesu Honjozo, and Junmai Ginjo were served. Most of the guests tried all three kinds and gathered around Timothy.

Hakkaisan x French Food Pairing Dinner in Hong Kong

October 27, 2017, Asian technique influenced French food and Hakkaisan Sake pairing dinner was served at La Table French Brasserie in New World Millennium Hong Kong Hotel. 40 guests were mesmerised by beautiful food pairing of french food and Hakkaisan sake. The chef was influenced by Jean-Georges’ broth oriented light and elegant french which beautifully paired with sophisticated and elegant Hakkaisan sake.


6 courses of dinner were served with 5 Hakkaisan specially selected sake. Each dish perfectly matched with sake, no one was missing wine for entire dinner.

Amuse Bouche: Fresh Oyster – Gelee, pickled seaweed
Scallop Crudo – Siracha granita, finger line, rice cracker with Hakkaisan AWA Sparkling Sake
Sea Urchin Resotto – Sweet corn, black truffle with Hakkaisan Snow Aged 3 years Junmai Ginjo
Salmon – Cabbage, shiitake duxelle, salsify, dashi with Hakkaisan Kongoshin Junmai Daiginjo
Sirloin of Beef – Soya butter sauce, asparagus, chives with Hakkaian Tokubetsu Junmai
Yuzu Lemon Tart with Hakkaisan Kijoshu


Fermentation Professional, Ms. Fujimoto attended this dinner, and her best matching was Sea Urchin Risotto paired with Snow Aged Junmai Ginjo 3-years. She said that Umami of sea urchin and sweetness of sweet corn with Snow Aged Junmai Ginjo’s concentrated Umami was absolutely beautiful pairing.

Our Managing Sales Director, Mr. Inoue spoke the honer of being the first Sake Maker to hold the food pairing dinner with French food at one of the best French restaurant in Hong Kong, as well as characteristics of each bottle of sake.

TEXSOM International Wine Awards

TEXSOM is a leader in bevarege education, and hold an International Wine Competition annually in TEXAS, USA.
Judge sommeliers travels from over 60 countries and judge fairly. TEXSOM is one of important and widely known competition in the world.

This year, Hakkaisan products awarded Silver and Bronze medals.
Silver – Hakkaisan Sparkling Nigori
Bronze – Hakkaisan Snow Aged 3 year Junmai Ginjo
Bronze – Hakkaisan Kouwa Gura (45) Junmai Daiginjo


Season of Greetings


Its almost the time of seasonal greetings!
Festive and tasteful gift suggestion from Hakkaisan.
These are Hyotan bottled Junmaiginjo and Ginjo sake. Hakkaisan sake is very elegant and clean, it goes wonderfully with roasted meat and savory vegetable dish of this season.
A Hyotan bottle contains 180ml of sake, and if you like, you can make the sake warm after take off the wrap. Bathe the bottle directly in a pot with hot water for few minutes. The warmth takes the edges off of sake and make round flavor, also warmth allows you to tastes the sweetness of sake.
The beautiful color of ultramarine bottle would be a nice accent at party table.

Joy of Sake ~ Gold Award for Tokubetsu Junmai ~


We are proudly announcing that our Hakkaisan Tokubetsu Junmai sake awarded GOLD AWARD in 2016 U.S. National Sake Appraisal Sake Competition.

U.S. National Sake Appraisal conducts annual sake competition in Hawaii where every level of Junmai and fortification of alcohol sake which are ranked into Gold, Silver, and Bronze Awards.
The Joy of Sake, a tasting event, exhibit about 400 kinds of sake which entered to the sake competition. The Joy of Sake is coming to Tokyo in November 2nd!! This is an incredible opportunity for sake lovers to try out many different sake at once and experience diversity of sake.

Joy of Sake Tokyo

Find Hakkaisan Sake, and let us know your thoughts!

A Night of Sake ~Enjoy the finest Japanese sake from top brewers in support of charity~

Canadian, Danish, German, and South African Chamber of Commerce in Japan are going to held special charity sake tasting night.

“Come and join a fantastic Japanese-themed event with an interesting network of people from all over the world, and support NADIA, a charity helping those in the affected earthquake regions of northern Honshu, Japan. There will be door prizes including sake-related products and Japanese Inn ryokan stays. A buffet will be served.”

Location: Tokyo American Club
Date: Friday, September 16, 2016
Time: 19:00 ~ 21:30
Dress: Business Casual (Cool Biz)
Price for participating Chamber Members: JPY 8,500
Price for non-members: JPY 9,500

Please register from


2016 Fall/Winter Trade Shows and Tasting Events

We are about to getting into Sake brewing season this year, so do trade shows and tasting events. Fall is busy time for Hakkaisan International Team!! Hakkaisan will travel the world to make appearances in trade shows and tasting events this fall as well.  We are looking forward to see you out there! Join us for experiencing the world of sake! KANPAI!

September 17th – 18th : Atlanta Japan Fest –  Duluth, GA, USA

October 2nd : Wine House Los Angels in-store sake sampling – Los Angels, CA, USA,CLASSES%2FEVENTS&d=CLASSES/EVENTS       The event information should be updated soon

October 8th and 9th : Milano Sake Fest – Milano, Italy

October 22nd to 24th : Salon du Sake – Paris, France

November 2nd : Joy of Sake in Japan (sake exhibit only) – Tokyo, Japan

November 3rd – 4th :  Grand Wine Experience Philipines                                                                    The event information should be updated soon

November  :  Niigata Sake no Jin in Hong Kong

Salon du Sake 2015