Premium OKAN Campaign

Every one knows “hot sake”. It is very hot, doesn’t taste good, but you can get a buzz. No body really likes it but its been the only choice for warm sake. In this winter, Hakkaisan Brewery will change your mind about “hot sake” forever! We offer our good quality premium sake serving warm in this cold winter. Warmed up sake is called “OKAN” in Japanese and it describes any temperature of warmth. We created this cute pop for restaurants through out NYC and L.A. to start with! You might think quality sake should drink cold, but warming it up will you bring whole new experiences. Keep yourselves warm with HAKKAISAN Premium OKAN this cold winter!

Here is the POP that we use to introduce OKAN culture.
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KANPAI!